There are two very specific questions every organization must ask. Who are our customers and what is our core competency?

Although these questions may seem very simple, their answers provide key insights to your business success. Create your mission statement by defining your customers’ needs and wants and what your business must do to satisfy them. Think long-term. A mission statement is a vision of what the organization wants to become. It communicates what your business is all about to your customers, employees, suppliers, and the community. It is also the foundation that your corporate strategies and structures are built upon.

Make sure your mission statement embodies your business philosophies and goals. When you know where you want to go, you can build the road map to get there.