Redmon’s Rule #119 – Build Longevity with Business Engagement

Successful businesses are well rewarded for their ability to meet stakeholder demands, and the most invested proponent of any business is its community. Business engagement – through educational programs, participation on advisory boards, philanthropy, or otherwise – provides a two-fold reward.It promotes long-term economic stability and growth in the local area, and the future availability…

Redmon’s Rule #116 – Praising the Process

It’s easy to focus on wins, but what about the process of achieving them? Let your team members know that a commitment to optimizing solutions matters. Fixed-mindsets view abilities as finite. Growth-mindsets understand that abilities can be developed. Foster a growth-mindset in your organization by rewarding perseverance, valuing potential, and encouraging innovative thinking.  

Rule #115 – Building Brand Equity

When building brand equity, consider these four factors: brand name awareness, brand associations, perceived brand quality, and brand loyalty. Boost the marketing and financial value of your company by increasing your brand’s strength in the marketplace. Focus first on augmenting your brand’s perceived value. This will build loyalty, reduce your brand’s vulnerability to competitors’ actions,…

Rule #113- Learn Through Listening

As a manager, it’s imperative that you step back occasionally and just listen. By listening to your team members, you can discover small issues plaguing team members that can easily be alleviated before they balloon, and you can also learn about new ideas and strategies that your employees have that may make a substantial difference…

Rule #111 – Too Thin for Comfort

As an entrepreneur, time is certainly not something you have in excess. Running your business, regardless of the size, is time consuming enough, but when you throw in business meetings, charity events, different boards and organizations you chair on, speaking events, and other schedule constraints, there is little time left for sleep or your personal…