Rule #98 – Know Your Customer

This is a time honored chestnut, but remains as true as ever. How many businesses fail to understand what their customers’ lives are really like? What are their pain points? What keeps them awake at night? Answer these questions and you’ll discover what customers are really looking for in your product or service. How well…

Rule #97 – Look for Alternative Methods

When it comes to innovation, people often think of new inventions and modern technology. However, some of the most innovative ideas include processes and improved methods. It’s important to encourage your team to discover alternative ways to complete projects that may be more efficient and less time consuming, saving your clients time and money. Don’t…

Rule #93 – Occupy Your Brand

A brand is more than a slick logo or snappy tagline. It’s the sum total of how someone perceives your organization. In short, it’s your reputation. A brand is influenced by customers, employees, news articles, social media, your CEO and the receptionist in the front lobby. Everything your company does either enhances or diminishes your…

Rule #91 – The Power of Goals

If your employees haven’t established work goals, what are they working towards? Employees who have set work goals are not only more motivated at their jobs, but they are also more engaged as they have a clear direction as to how they fit into the bigger picture of your organization. As a manager, employees can…